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Weight Watchers launches record New Year campaign

22 Dec 2010 | by Rachel Barnes

Weight Watchers is kicking off a £28m ad campaign on Boxing Day to promote its new points plan, which it describes as the biggest change to the global business in 15 years.

New Gocompare ads feature David Mitchell

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

Gocompare.com, the financial services comparison site, is launching a series of radio ads this week featuring 'Peep Show' star David Mitchell.

More Th>n revamps marketing strategy in search of 'trust'

22 Dec 2010 | by Alex Brownsell

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.

IG Markets launches ads speculating Chinese economic influence

21 Dec 2010 | by Alex Brownsell

Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign, encouraging consumers to speculate on the influence of China on the global economy.

Charity launches Christmas anti-drink-driving campaign

20 Dec 2010 | by Alex Brownsell

Charitable group Campaign Against Drink Driving (CADD) has launched an ad campaign in an effort to reduce the number of drink-driving incidents over the festive period.

TUI revamps Thomson marketing strategy

17 Dec 2010 | by Alex Brownsell

TUI is revising its marketing strategy for its Thomson travel brand, as it looks to maximise sales in the crucial January holiday booking period.

Toyota recruits Supergrass singer Gaz Coombes for TV ad

16 Dec 2010 | by Alex Brownsell

Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer Gaz Coombes.

Top 10 marketing mishaps of 2010

14 Dec 2010 | by Nicola Clark

No year is complete without a marketing mishap and in 2010 there were plenty to chose from.

Volkswagen to launch Discovery Channel idents

14 Dec 2010 | by Sarah Shearman

Volkswagen is rolling out a set of idents on the Discovery Channel on 20 December, as part of its integrated campaign to promote its Caddy van.

Adwatch of the year 2010: highest recall across the year

13 Dec 2010 | by Gail Kemp

The recession maintained its grip on advertising trends this year, as retailers continued to dominate TV viewers' recall with consistent, high-profile campaigns.

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