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Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

LONDON - As the loan and mortgage market shrinks, financial-services brands are being forced to adjust their direct mail strategies accordingly.

Labour reviews direct account

30 Sep 2008 | by Joe Thomas

LONDON - The Labour Party is looking for a direct agency following its annual conference in Manchester last week.

Soil Association runs 'rejoin' push

30 Sep 2008 | by Jennifer Whitehead

LONDON - Campaigning environmental charity the Soil Association is launching a direct campaign to re-engage lapsed members.

Boots trims direct shortlist to three

29 Sep 2008 | by Joe Thomas

LONDON - Boots has narrowed down the search for a direct agency to handle its Advantage Card account to three following the removal of Rapier and Ogilvy from its earlier shortlist.

AXA kicks off hunt for direct agency

23 Sep 2008 | by Ed Kemp

LONDON - AXA Direct, the insurance company, is seeking an agency to handle its direct response marketing.

COI to form roster of regional agencies

18 Sep 2008 | by Gemma Charles

LONDON - The COI is assembling a roster of regional agencies to better meet the needs of government departments with regional marketing requirements.

Finalists named for Blutopia challenge

18 Sep 2008 | by Dan Leahul

LONDON - Emap, Office Depot and De Vere Venues have been named as the three finalists fighting it out for top spot in business-to-business data company Blue Sheep's £250,000 nationwide marketing competition, Blutopia.

Direct mail creative wins ideas marketplace award

10 Sep 2008 | by Jacquie Bowser

LONDON - Advertising ideas marketplace OpenAd.net has awarded British creative Angie Davies with first place in a competition to create a direct mail package for non-profit organization Dress for Success.

Sainsbury's to focus on in-store activity for Active Kids

09 Sep 2008 | by Ed Kemp

LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.

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