EHS Brann wins npower direct account
19 Jun 2008 | by Daniel Farey-Jones
LONDON - Npower has appointed EHS Brann to its direct marketing account following a pitch involving four other agencies.
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It's Cannes, but not as we knew it...
19 Jun 2008 | by Cordell Burke
The world has moved on and with it so have all the awards. But why is UK direct marketing not delivering quite like it used to? asks Cordell Burke, executive creative director at Tequila\.
Bullet-hole mailing complaints hit Virgin Media
18 Jun 2008 | by Kate Langtry
LONDON - A Virgin Media mailing has drawn 10 complaints from people who thought it was insensitive for featuring a bullet hole.
Wonderbra seeks women to appear on bra billboard
17 Jun 2008 | by Daniel Farey-Jones
LONDON - Wonderbra is backing the launch of its famous push-up bra in D to G cup sizes with an integrated push to invite thousands of women to show off their cleavage for a billboard ad.
Nokia sponsors Kylie Europe tour
17 Jun 2008 | by Staff
LONDON - Nokia is launching a pan-European sales-promotion campaign backing its sponsorship collaboration with pop star Kylie Minogue.
Betfair launches pan-European push
12 Jun 2008 | by Staff
LONDON - Betfair, the world's largest betting exchange, is launching a pan-European integrated campaign, which includes a direct marketing drive to encourage punters to bet on this summer's Euro 2008 football tournament.
Brand Health Check: Royal Mail
10 Jun 2008 | by Jeremy Lee
LONDON - In this week's Brand Health Check, Marketing asks two communications experts for their advice on how to revive the Royal Mail Brand.
Future launches PS3-enabled digital mag
04 Jun 2008 | by Staff
NEW YORK - Future Publishing has signed a deal with Sony Computer Entertainment America to produce a monthly ad-funded digital magazine for the PlayStation network in the US.
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