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LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media spend data.
LONDON - Emap, Office Depot and De Vere Venues have been named as the three finalists fighting it out for top spot in business-to-business data company Blue Sheep's £250,000 nationwide marketing competition, Blutopia.
LONDON - Orange has confirmed that it has appointed Chemistry to handle its £22 million direct marketing account.
LONDON - Nokia is launching a pan-European sales-promotion campaign backing its sponsorship collaboration with pop star Kylie Minogue.
LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.
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