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SMA hands direct account to Partners Andrews Aldridge

LONDON - SMA Nutrition, the baby-milk brand, has hired Partners Andrews Aldridge to handle its direct marketing account.

Soil Association runs 'rejoin' push

LONDON - Campaigning environmental charity the Soil Association is launching a direct campaign to re-engage lapsed members.

Sainsbury's to focus on in-store activity for Active Kids

LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.

Waitrose sends out Easter egg guide

LONDON - Waitrose is running a direct campaign to promote Easter shopping at its stores.


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