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Finalists named for Blutopia challenge

LONDON - Emap, Office Depot and De Vere Venues have been named as the three finalists fighting it out for top spot in business-to-business data company Blue Sheep's £250,000 nationwide marketing competition, Blutopia.

Direct mail creative wins ideas marketplace award

LONDON - Advertising ideas marketplace OpenAd.net has awarded British creative Angie Davies with first place in a competition to create a direct mail package for non-profit organization Dress for Success.

Sainsbury's to focus on in-store activity for Active Kids

LONDON - Sainsbury's is to overhaul its Active Kids family and schools scheme, and has hired Initials to handle supporting in-store activity.

Royal Mail TV ads to showcase business service record

LONDON - Royal Mail is to unveil a multi-million-pound ad campaign in an attempt to fend off competition from rivals.

Nationwide appoints Karmarama to oversee its LV= partnership

LONDON - Nationwide Building Society has appointed marketing agency Karmarama to handle the creative account for its partnership with LV=, the Liverpool Victoria friendly society. Karmarama will take control of response advertising across car, travel and small business insurance.

Volkswagen supports Scirocco launch by sponsoring artists in travelling exhibition

LONDON - VW has commissioned designers and film producers to create work inspired by the new Scirocco, which goes on sale on 1 September.

Range Rover direct campaign to target thrill-seekers

LONDON - Land Rover is putting direct and digital marketing at the heart of a campaign to promote the Range Rover Sport.

WWF focuses on leopard's plight

LONDON - WWF UK has launched a direct mail fundraising appeal based on its work to protect the world's most critically-endangered big cat, the Amur leopard.

US truck maker funds Fathom's big rig documentary

LONDON - Omnicom agency Fathom Communications has produced a 45-minute documentary on truckers which has been bankrolled to the tune of $15m (£8m) by Navistar, a US heavy vehicle manufacturer hoping to generate buzz for a new model.

EHS Brann Cirencester creates mail to support Volvo XC90 range

LONDON - EHS Brann Cirencester has created a below-the-line campaign to push the Volvo XC90 range, tying in with the carmaker's sponsorship of the Volvo Ocean Race, which starts in October.


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