National Express develops reward programme
11 Dec 2008 | by Dan Leahul
LONDON - National Express East Coast has appointed Yorkshire-based agency Chocolate Communications to launch a new loyalty scheme for frequent travellers.
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WWF revisits DRTV with adopt a polar bear campaign
19 Dec 2008 | by Dan Leahul
LONDON - WWF-UK is re-introducing itself to DRTV after a three-year hiatus, with a campaign promoting its adopt a polar bear scheme.
Royal Mail dispatches first commercial Matter box
27 Nov 2008 | by Dan Leahul
LONDON - Royal Mail is sending out its first commercial Matter box, a unique direct marketing initiative containing free branded objects, to 30,000 UK households over the weekend.
YMCA mailer reminds public of homeless people
14 Nov 2008 | by Joe Thomas
LONDON - YMCA England has launched a Christmas campaign to help fund emergency services for vulnerable homeless people.
New Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
LONDON - Jamie Oliver is launching a homewares and garden product range called Jme, supported by a direct campaign.
EDF employs direct campaign to promote energy-saving package
29 Oct 2008 | by Joe Thomas
LONDON - EDF is launching a below-the-line campaign to communicate the company's 'Energy Deal' initiative.
Macmillan direct campaign to feature cancer sufferer
09 Oct 2008 | by Joe Thomas
LONDON - Macmillan cancer support is to launch its first integrated campaign comprising a real-life case study.
PayPal campaign helps users chase deadbeats
09 Oct 2008 | by Joe Thomas
LONDON - PayPal has launched a new tongue-in-cheek campaign to encourage customers to use its Person-to-Person Money Transfer Service.
King made OgilvyOne CEO
09 Oct 2008 | by Matt Williams
LONDON - OgilvyOne has promoted its managing director, Annette King, to the position of chief executive.
Peugeot on lookout for direct agency
09 Oct 2008 | by Matt Williams
LONDON - Peugeot is on the hunt for a direct marketing agency for its business and fleet range.
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