First Choice assigns direct task to WDMP
04 Dec 2007 | by Claire Billings
LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing.
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RPM3/Beechwood agencies to merge
07 Dec 2007 | by Staff
LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised Spitfire beer, is to merge with Beechwood, creating a new operation with claimed billings of £60 million.
Network Rail appoints Communique 360 for retail drive
19 Nov 2007 | by Alex Donohue
LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.
EasyJet to draw up first UK direct agency roster
13 Nov 2007 | by Ed Kemp
LONDON - No-frills airline easyJet is creating its first UK direct marketing roster following its appointment of EHS Brann.
Hebridean cruises appoints Souk for integrated work
12 Nov 2007 | by Alex Donohue
LONDON - Hebridean International Cruises has appointed Souk to handle its £1.3m integrated business, following a competitive four-way pitch.
VisitScotland kicks off European agency hunt
11 Oct 2007 | by Daniel Farey-Jones
LONDON - VisitScotland is looking for agencies to handle its pan-European advertising, online, CRM and media buying businesses.
Rocco Forte set for CRM activity
09 Oct 2007 | by Ed Kemp
LONDON - Rocco Forte Collection has hired Stephens Francis Whitson to handle its global customer relationship marketing account following a competitive pitch.
Virgin Holidays restructure prompts direct review
02 Oct 2007 | by Jeremy Lee
LONDON - Virgin Holidays is reviewing its £12m direct marketing and advertising account, which is held by Kitcatt Nohr Alexander Shaw.
Virgin Holidays calls £12m review of ad account
01 Oct 2007 | by Nikki Sandison
LONDON - Virgin Holidays is reviewing its £12m advertising account, which includes above-the-line advertising and direct marketing.
Third of charity mail unopened
25 Sep 2007 | by David Tiltman
LONDON - Direct mail's efforts to rid itself of its 'junk mail' tag are having little impact, with 21% of all mailings still thrown away unopened.
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