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The Marketing Effect wins ethnic volunteering brief

17 Dec 2007 | by Alex Donohue

LONDON - Charity communications company Media Trust is running a national marketing campaign, created by The Marketing Effect, to recruit charity volunteers from ethnic minority communities.

OgilvyOne picks up Campaign's Direct Agency of the Year award

13 Dec 2007 | by Staff

LONDON - OgilvyOne has won Campaign's Direct Marketing Agency of the Year Award, with Kitcatt Nohr Alexander Shaw taking second place.

Kitcatt Nohr takes Direct Agency of the Year award

12 Dec 2007 | by Staff

LONDON - Kitcatt Nohr has won Marketing's Direct Agency of the Year award for the second year in a row.

Arc Worldwide creative director departs after merger

11 Dec 2007 | by Claire Foss

LONDON - Aaron Martin, creative director of Arc Worldwide, has left the agency without a job to go to as part of a restructure of the merged Arc and Leo Burnett creative departments.

Salvation Army launches Christmas campaign

07 Dec 2007 | by Jennifer Whitehead

LONDON - The Salvation Army is launching a campaign to boost Yuletide donations, using the strapline 'how many smiles can you raise this Christmas?'.

RPM3/Beechwood agencies to merge

07 Dec 2007 | by Staff

LONDON - RPM3, the agency known for its controversial "Bottle of Britain" campaign that advertised Spitfire beer, is to merge with Beechwood, creating a new operation with claimed billings of £60 million.

Thomson Local in DM agency search

06 Dec 2007 | by Staff

LONDON - Thomson Local is on the hunt for an agency to handle the direct marketing account for its Thomson Directories brand.

Glenfiddich searches for shop to handle £2m DM brief

06 Dec 2007 | by Kate Nettleton

LONDON - Glenfiddich, the whisky brand owned by William Grant & Sons, has kicked off a search for an agency to handle its £2 million direct marketing business.

Financial brands rein in spend over credit fears

04 Dec 2007 | by Bill Britt

LONDON - The true impact of the credit squeeze has manifested itself in a dramatic decline in financial marketing spend.

First Choice assigns direct task to WDMP

04 Dec 2007 | by Claire Billings

LONDON - First Choice Holidays has appointed WDMP to handle its direct marketing.

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