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Virgin Holidays "unleash your mojo" by M&C Saatchi

02 May 2013

Virgin Holidays is launching a campaign that urges customers to unleash their mojo. The TV spot was created by M C Saatchi Group and will first air on 4 May during Britain s Got Talent on ITV. In the 40-second ad, a family escapes the daily grind by going on holiday. It closes with the line: "You see,...

Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

Lastminute.com is promising to refocus its business around spontaneous hotel bookings, as the brand launches a 'Love Living Lastminute.com' ad campaign.

LateRooms.com continues the story of Ben and Lucy

04 Feb 2013 | by Maisie McCabe

LateRooms.com has released a new ad starring Ben and Lucy, the young couple introduced to viewers last year, which explains how the hotel booking site can serve a couple's changing needs.

Ibis 'sleep art' by BETC Paris

10 Oct 2012

BETC Paris and the production company ACNE have created a robot that turns sleep into works of art for the hotel company Ibis.

Sofitel 'life is magnifique' by BETC Paris

26 Sep 2012

Sofitel, the luxury hotel chain, has launched the second phase of its "life is magnifique" campaign.

Thomson 'the good times just got better' by BMB

24 Sep 2012

Thomson's follow-up to last year's "quality time" spot aims to convey that the company offers unique holiday experiences.

IHG readies Holiday Inn diamond giveaway push

18 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Holiday Inn has unveiled a global marketing campaign to celebrate its 60th anniversary, which will involve it leaving diamonds under pillows in some of its rooms.

Budget brand Ibis revamps to take on Travelodge and Premier Inn

18 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Accor, the French hotelier behind the Ibis, Novotel and Sofitel brands, is overhauling the proposition for its budget and mid-range hotels to meet changing consumer demand.

VisitBritain kicks off global marketing offensive

10 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

VisitBritain is rolling out a marketing campaign that includes a £5m partnership with British Airways to promote the UK abroad, which capitalises on the buzz created by the Olympic and Paralympic Games.

London & Partners marketer claims visitor levels 'as anticipated'

06 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Martine Ainsworth-Wells, who as marketing director of London & Partners is deploying new ads to encourage Britons into the capital, has sought to dispel its "ghost-town" label, claiming visitor levels are as anticipated and spending has recovered.

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