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Maisie McCabe thinks the new ad for Isme starring Carol Vorderman is typical in its sector: "There s the soft lighting, laughing friends, swinging hips and even a joke about getting older. It d be great if these online retailers could try to shake up their ads in the same way they ve disrupted the high...
Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
B&Q has unveiled a multi-million-pound campaign to promote its shift to an 'everyday low pricing' strategy.
The advertising watchdog has banned a Phones 4U ad promoting an upgrade to a Samsung Galaxy SIII, after rival Carphone Warehouse complained the ad was misleading.
Hunter, the premium wellington boot brand, has today launched a global Facebook campaign that aims to drive consumer engagement by focusing on the weather.
Axing a long-running creative strategy is never an easy call for a marketer to make.
Ann Summers, the lingerie and sex toy retailer, has launched a raunchy 'Christmas for Grown Ups' TV campaign that is being aired in one version after the 9pm watershed and another after 11pm.
Holland & Barrett is planning a £9m brand-building campaign for the New Year as part of its fresh 'In pursuit of health and happiness' positioning.
Currys PC World is running idents featuring a man turning into a knight in shining armour after giving his wife a present bought from the retailer.
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