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Stihl "polar station" by Publicis Conseil

14 May 2013

The German power-tools manufacturer Stihl has released a TV ad as part of a campaign that also comprises press, radio and digital elements. The spot, by Publicis Conseil, is running across French TV channels and on YouTube. It shows a group of workers in the Arctic carving an ice garden using Stihl...

Go Outdoors TV ad marks bank holiday weekend

03 May 2013 | by Chloe Smith

Go Outdoors is rolling out its new TV commercial to mark the bank holiday weekend, encouraging consumers to make use of its special offer on camping equipment.

Homebase "going fast" by Leo Burnett

30 Apr 2013

Leo Burnett has created an installation at a Homebase store in Wandsworth, London, as part of the brand s "going fast" campaign. For the campaign, which targeted commuters and weekend shoppers, Leo Burnett made it appear as though Homebase products were disappearing into the ground to highlight that...

Evans Cycles "the great Evans Cycles trade-in" by Antidote

25 Apr 2013

The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...

Ikea focuses on outdoor range with battle against gnome army

17 Apr 2013 | by Matthew Chapman

Ikea is pushing its outdoor range with a TV spot featuring a couple battling against a gnome army in the latest stage of its attempt to drive behavioural change.

M&S chief Bolland backs new marketing approach to deliver growth

11 Apr 2013 | by Alex Brownsell

Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.

Marks & Spencer "perfectly" by RKCR/Y&R

21 Mar 2013

Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...

Harvey Nichols "the new breed" by Adam & Eve/DDB

28 Feb 2013

Harvey Nichols is to launch a tongue-in-cheek print, online and outdoor campaign featuring women carrying oversized dogs in handbags. The work, created by Adam Eve/DDB, plays on the celebrity fashion trend of carrying small dogs in oversized handbags. The strapline reads: "Harvey Nichols the new...

British farming bodies unite to capitalise on horsemeat scandal

15 Feb 2013 | by Ben Bold

The NFU (National Farmers Union ), Eblex (English Beef and Lamb Executive) and Red Tractor Assurance are among farming bodies launching a marketing blitz encouraging British consumers to buy quality assured, traceable British beef, in a bid to capitalise on the furore over horsemeat-contaminated supermarket...

B&Q rolls out 'Handy prices' brand strategy

12 Feb 2013 | by Gemma Charles

B&Q has unveiled a multi-million-pound campaign to promote its shift to an 'everyday low pricing' strategy.

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