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Barbie hits the red carpet in first UK TV campaign

Mattel has unveiled its first UK-specific brand campaign for Barbie, in which it attempts to revive the toy's "cool factor" by presenting the character as a celebrity.

ASA slips into the red reflecting weak ad market

The Advertising Standards Authority (ASA) made a loss for the year, with incomes declining on the back of falling ad revenues throughout 2010.

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson


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