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PlayStation "way of play" by 180 Amsterdam

31 Jan 2013

180 Amsterdam has produced three online films for Sony Computer Entertainment Europe to encourage PlayStation gamers to spend more time playing online via PlayStation Network. The 45-second films, which launch on 4 February, each focus on a different gaming genre. The work was written by Bex Radford...

Halo symbol flown over London for game launch

06 Nov 2012 | by Daniel Farey-Jones

Microsoft continued its attempts to grab attention for the launch of 'Halo 4' for the Xbox 360 by flying the game's Glyph symbol over London last night.

Activision Publishing 'Call of Duty: Black Ops II' by 72andSunny

31 Oct 2012

Activision has released an international launch campaign for 'Call of Duty: Black Ops II'.

Xbox takes over Liechtenstein for Halo 4 launch

31 Oct 2012 | by Matthew Chapman

Xbox has replicated the universe from its 'Halo 4' game by transforming major Liechtenstein landmarks including the 13th century Gutenberg Castle and a working mine.

Ubisoft 'Just Dance 4' by BETC Paris

18 Oct 2012

To promote the launch of Just Dance 4, Ubisoft has released a TV spot.

Pro Evolution Soccer 'PES 2013' by Frontroom

25 Sep 2012

Konami, the games publisher, has released a campaign for the latest version of Pro Evolution Soccer.

Resident Evil 6 'shared nightmare' campaign infects Facebook

18 Sep 2012 | by Matthew Chapman

Videogame developer and publisher Capcom is today (18 September) launching a "shared nightmare" interactive Facebook campaign to push the release of 'Resident Evil 6'.

'Rooftop rebels star in Pro Evolution Soccer ads

14 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

The Pro Evolution Soccer 2013 game is to be promoted by games publisher Konami with a global campaign including footballer Cristiano Ronaldo.

Resident Evil 6 'no hope left' by Brothers and Sisters

10 Sep 2012

Brothers and Sisters has created what it is billing as "the most disturbing and frightening advertising campaign ever" for the global launch of the video game Resident Evil 6, made by the Japanese games developer and publisher Capcom.

EA Sports brings in Joe Hart and Messi for interactive Fifa 13 campaign

31 Aug 2012 | by Matthew Chapman

EA Sports is taking fans on a journey through a labyrinthine clubhouse, with cameos from Joe Hart and Lionel Messi, in its interactive Fifa 13 ad campaign.

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