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The way the more successful brands are approaching advertising campaigns on Facebook is evolving fast, with talk of 'likes' being replaced by responsive, narrative-led goals formed by those at the heart of the brand, says Mark D'Arcy, global director of creative solutions at the social network.
ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, 'Cup Of Dreams', which demonstrates how important the tournament can be to fans.
Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
O2 has been rapped by the Advertising Standards Authority (ASA) after it was ruled to have made a misleading claim on its website about delivery dates of the iPhone 5.
Microsoft has installed interactive digital outdoor sites in shopping malls around the UK, which allow people to design personalised start screens for Windows Phones.
Sky Movies has launched its Christmas campaign, by WCRS, featuring a magical train powered by marshmallows, stoked by a Yeti and driven by a Willy Wonka-esque driver towing carriages packed full of movies. The train is conjured up by a little girl as she watches Sky Movies at home. The work showcases...
Microsoft Advertising has teamed up with O2 to launch a major campaign, central to which will be a virtual digital showroom offering O2 users a personalised shopping service.
Occasionally, very occasionally, advertisers are well within their rights to do something that's really "out there".
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
