A brand is born
07 Mar 2013
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
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BT has thrown down the gauntlet to Sky with the launch of its new BT Sport service, promising an "affordable and exciting" new service which will challenge the dominance of Sky Sports.
Launching the EE brand as well as a new technology was a unique challenge, Richard Huntington says.
Plusnet, the BT-owned telecoms provider, is boosting advertising for its superfast fibre broadband offering as it looks to compete with players such as Virgin Media.
A BSkyB ad for its HD and ESPN packages has been banned by the Advertising Standards Authority (ASA) for misleading consumers about the price of its packages.
Virgin Media has been banned from running a print ad by the Advertising Standards Authority (ASA) after a complaint that the small print in one of its press ads was difficult to read.
BSkyB has had an ad for its movie channels and broadband service banned by the Advertising Standards Authority (ASA) for misleading consumers, after the ad sparked more than 80 complaints.
Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its biggest-ever television campaign to highlight the savings customers can make by using the service.
Vodafone is aping Volkswagen and Dixons by launching a major campaign featuring a 'Star Wars' character, as part of its strategy to help customers get the most out of the mobile internet.
Virgin Media has selected Bartle Bogle Hegarty and incumbent DDB UK to go through to the final stage of the pitch for its £36 million advertising account, knocking out Mother and Adam & Eve.
A press ad for BT's Infinity broadband service has been banned by the ad watchdog following complaints from rival Virgin Media.