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Work Club has won Adidas UK's social media business following a competitive pitch.
Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...
The Australian underwear brand Bonds is promoting its launch in the UK with a campaign that pays homage to Wonderbra s famous "hello boys" poster. TBWA\London created the work, which revisits the agency s 1994 Wonderbra campaign featuring the model Eva Herzigov . The Bonds execution shows the Australian...
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
American Apparel has been warned to ensure its future ad campaigns do not contain anything likely to cause serious offence, after two sets of "overtly sexual" images were banned.
Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.
FreshCotton, the online men's clothes shop, has released an online cookbook that combines haute cuisine and drugs to promote the launch of a range of limited edition Stüssy Amsterdam T-shirts.
Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...
Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to "capture their individuality".
Adidas has launched an online campaign starring the Argentinian footballer Lionel Messi to promote his range of football boots and apparel. Created by Iris Worldwide, the campaign celebrates what it means to play like Messi and includes match footage of the footballer taken by pitch-side cameras. It...
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