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Vitabiotics launches first TV ad with Channel 5 in £2m campaign

18 Mar 2013 | by Maisie McCabe

Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signing a £2m 12-month partnership with Channel 5.

Boots UK launches ad funded show on Real and Smooth Radio

08 Mar 2013 | by Ian Darby

Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.

After Tiger and Rory, five sports star advertising howlers

17 Jan 2013 | by John Reynolds

Nike caused a stir this week with an ad campaign featuring its newly signed brand ambassador Rory Mcllroy sparring with Ryder Cup rival Tiger Woods.

Lockets "soothing relief" by Adam & Eve/DDB

06 Dec 2012

Adam Eve/DDB has launched an outdoor campaign for Lockets that shows the lozenge as the central image, stylised to resemble a cup of tea, a warm bath and a hot-water bottle. The work, the first by the agency for Mars-Wrigley since it won various brands last year, will run in the UK and Canada. The...

Boots 'carb control' ad banned after using study on obese people

05 Dec 2012 | by Matthew Chapman

Boots has fallen foul of the ad watchdog for an online ad that based its claims about a dietary product on a study that focused "inappropriately on obese subjects".

Complaints over Morrisons and Boots ads level off

19 Nov 2012 | by Matthew Chapman

Morrisons and Boots appear to have avoided the uproar facing Asda over their Christmas ad campaigns, as complaints about their ads trickle in.

Rennie to sponsor Christmas on Channel 4 and UKTV

16 Nov 2012 | by Maisie McCabe

Rennie, the indigestion remedy brand, is to target people overindulging in the Christmas period by sponsoring seasonal programming across Channel 4, Film4 and the UKTV network.

Kimberly-Clark launches cold and flu season campaign for Kleenex range

14 Nov 2012 | by Nick Batten

Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.

Omega Pharma readies £3m diet aid marketing push

13 Sep 2012 | by Nick Batten

Omega Pharma UK, the global over-the-counter healthcare company, is expanding its range with the launch of a diet pill backed by a £3m marketing campaign.

Reckitt Benckiser extends Lemsip line with £8m marketing drive

06 Sep 2012 | by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser is expanding its cold and flu ranges with a new line of Lemsip products that offer specific cough remedies, backed by an £8m marketing campaign.

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