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Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
Cuprinol, the AkzoNobel wood-care brand, has released a ten-second ad to run across TV and online. It shows a garden chair throwing a tantrum and crying, only to be soothed when it receives a coat of paint from the Cuprinol Shades range. The spot, which was created by 18 Feet Rising and is part of...
The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.
Boots UK is launching an advertiser-funded radio show on network Real Radio and national station Smooth Radio.
Despite initially "bombing" in focus groups, Ronseal's "does exactly what it says on the tin" strapline has become a part of language and secured the brand its position as market leader.
Mooncup has released an online film that features women rapping about the environmentally friendly brand and comparing it to traditional sanitary protection.
Unilever is introducing the first brand character for its laundry brand Surf, in a campaign created by Bartle Bogle Hegarty.
Kimberly-Clark, the American personal care corporation, has rolled out an integrated marketing campaign in support of Kleenex Balsam that encourages families to "give a little extra care" this winter.
Boots has unveiled its Christmas campaign with a new creative direction encouraging people to give their loved ones health and beauty gifts. The work, by Mother, involves a series of vignettes showing women and their friends and families giving and receiving gifts. For the first time, real-life couples...
Advertising is not art. And nothing demonstrates this better than the respective attitudes to potential controversy. Artists have no problem confronting society's prejudices, hence for example, the book 'The Shock Of The New'.
