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Josh Norbury and Leo Bellis-Jones, creative team, Publicis London

WHAT THEY DID Norbury and Bellis-Jones came up with the idea to launch a business selling cardboard boxes to home-movers on behalf of the youth homeless charity Depaul. Profits from the boxes, which feature tales of youth homelessness, go to the charity. Tell us about this project. We knew traditional...

5 Gum "taste intense" by Billington Cartmell

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

James Townsend, designer, Bartle Bogle Hegarty

WHAT HE DID Townsend designed Bartle Bogle Hegarty's recent print ad for The Guardian's coverage of the legacy of Baroness Thatcher.

President's picks

Neville Brody, the president of D&AD and world-renowned graphic designer, reveals his favourite work from this year's nominations. The winners will be unveiled at the D&AD Awards on 12 June.

National Trust "I oakleaf" by 18 Feet & Rising

The National Trust has launched a campaign to promote places the nation loves, such as Wicken Fen and Stourhead. The outdoor, press and digital activity, by 18 Feet Rising, features children at National Trust properties. Each execution shows a different activity, such as playing in the mud or bug-hunting,...

Volkswagen "see film differently" by DDB UK

Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam Eve/DDB with illustrations by Noma Bar, features images based on Jaws , Taxi Driver and The Silence Of The Lambs . Each poster includes the strapline "See film differently"...

Marks & Spencer "perfectly" by RKCR/Y&R

Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...

Green & Black's "this is not a chocolate bar" by Mother

Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...

The Sunday Times "fashion royalty" by Grey London

The Sunday Times has launched a print, outdoor and digital campaign to promote Style magazine s Best Dressed List. The activity, created by Grey London, "crowns" fashion royalty including the celebrities Victoria Beckham, as Queen Victoria, Tinie Tempah, as King Louis XVI, and Kate Moss, as Queen Elizabeth...

Outdoor Hall of Fame's new inductees

You voted in 2011 for the best ads to have ever appeared on UK streets at outdoorhalloffame.co.uk. Here are the 14 campaigns you determined should be next to join that prestigious roll-call.

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