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The Army is releasing a new ad as part of a wider campaign - called "step up" - to recruit 10,000 new soldiers and officers by the end of the year. The TV spot is shot from the perspective of a new recruit s boots and shows various situations a soldier may go through. JWT was the agency behind the ad,...
Cancer Research UK s women-only fundraising initiative, Race for Life, will air two TV spots during Britain s Got Talent on Saturday as part of an interactive campaign to rally support. The first ad shows hordes of runners supporting cancer sufferers and asks viewers to send in messages via oicancer.org....
The Anne Frank Trust UK has released an online spot encouraging 13 year-olds to write to the Prime Minister, David Cameron, to tell him how they would make Britain better. Cameron will respond to the best letters in The Times . The YouTube film, by The Communications Agency, features schoolchildren...
Christian Aid has released a TV spot in time for its annual fundraising week. The ad was created by Kream, the production arm of Karma Communications Group. The spot, which launches on 9 May, was filmed on an island in southern Sierra Leone and focuses on the positive effects of donations. It was...
The animal rights charity Peta has released an online film urging people to go vegan. The ad, Fallon s second campaign for Peta since picking up the business last year, is available on YouTube and other social media. The spot shows a range of animals with vegan diets including rhinos, buffaloes and...
The Prince s Trust is unveiling an ad that urges viewers not to write off young people. The 60-second spot, created by CHI Partners, will launch in cinemas across the UK on 26 April. It features two youths reading out excerpts from newspapers ranging from present-day articles to ones as far back...
Madwomen, an agency specialising in advertising to women, has produced a party political broadcast for the Green Party as its first TV spot.
The British Heart Foundation has launched a campaign calling for donations for its research. Grey London created the TV spot, which features a range of case studies of people affected by heart disease, including the former footballer Fabrice Muamba. The ad was written and art directed by Vicki Maguire,...
The Green Party is launching a party political broadcast ahead of local elections on 2 May. The spot, which will air on the BBC on 24 April, was created by Madwomen. Caroline Lucas, the Green MP for Brighton, stars in the film, offering her party s vision for Britain in front of a backdrop of "living"...
The children s charity Kids Company has released a series of films on Twitter s short-form video platform, Vine. The three six-second videos, which are looped, show children in various states of neglect. Each video is accompanied by a plea to donate money to the charity by text. Abbott Mead Vickers...
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