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Jaguar is releasing a global advertising campaign to promote the launch of its F-Type sports car. The campaign was created by Spark44. A teaser ad for the car will debut on TV on 20 May, with the full version first airing on 25 May, and will run until July. The spot will also air in cinemas and be supported...
Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".
Volkswagen has released a TV and cinema ad to promote technology that switches off a car s engine whenever it comes to a standstill. The spot, by Adam Eve/DDB, shows a father taking his child out for a drive to get him to sleep. The plan works until the car stops and VW s start/stop technology kicks...
Filmed in Chile's Atacama Desert, the 13-minute short film promises a story of "betrayal, retribution, passion and greed".
Jeremy Lee is a fan of the Jaguar F-Type launch film: "Saying brands can be entertainment platforms is fashionable and a bit pat. But, in this instance, the agency has created something truly entertaining." It was created by Ali Alvarez, Victoria Daltrey and Will Bingham, and directed by Adam Smith...
Auto Trader, the online car retailer, is launching a new TV ad today to promote the breadth, scale and usability of its service as part of its largest marketing investment to date.
Brothers and Sisters has launched an online campaign for Sky Sports via Twitter ahead of the opening Grand Prix of the new Formula One season. The activity will include a nationwide TV and press campaign, while fans will be able to take part in an online Grand Prix-style quiz on Twitter. The overall...
Rolls-Royce has unveiled a global campaign for its new car, the Wraith. The work, created by Partners Andrews Aldridge, was launched at this year's Geneva Motor Show. An atmospheric film on the Rolls-Royce website shows a glamorous woman captivated by a Wraith as it speeds past her. It was directed...
Audi UK has launched its first-ever augmented-reality print advertising campaign, alongside a film of the new-generation Audi R8 V10. Created by Bartle Bogle Hegarty, the campaign enables smartphone-users who download the free image-recognition app Blippar to point their phone at ads showcasing the...
Audi is launching its first augmented-reality (AR) ad campaign in the UK, to promote its R8 V10 plus "supercar" model.
