Audi is using its latest UK ad campaign, featuring its first "heroine" in 20 years, to push the message that the brand offers drivers both "style" and "substance".
Jeremy Lee is a fan of the new Robinsons TV ad: "BBH has managed to make this charming and evocative ad sweet without being saccharine." It was created by Matt Moreland, Chris Clarke, Sarah Hardcastle and Elliott Shiels, and directed by Si Ad through Academy.
Sony Mobile has teamed up with members of the bands OK Go and Pyyramids to create a music video to promote the Xperia Z smartphone. The musicians travelled to Mount Nuolja in Sweden with the photographer Martien Mulder to see the Northern Lights and used the Xperia Z to create an audiovisual piece that...
James Swift thinks the Hampson Hughes Solicitors ad is negligent at best: "Advertising is an alien concept to most UK law firms, but why the agency chose to promote the services of personal-injury lawyers using knock-offs from The Tweenies is a mystery. Whatever the reason, it grates."
Christian Aid has released a TV spot in time for its annual fundraising week. The ad was created by Kream, the production arm of Karma Communications Group. The spot, which launches on 9 May, was filmed on an island in southern Sierra Leone and focuses on the positive effects of donations. It was...
Hampson Hughes Solicitors has released its first-ever TV spot. The 30-second ad, by Media Agency Group, shows two characters walking along a street when one falls into a drain, accompanied by an adapted version of the 1965 Herman s Hermits song I m Into Something Good . It was written by Global...
McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....
Cornetto has continued its rebrand with the launch of "cupidity", a series of four short love stories. The YouTube films, created by MoFilm and RSA Films, are called "Kismet Diner", "X-phoba" "beauty the geek" and "Margot". They are aimed at a teen audience, with the message: "Enjoy the ride, love...
Microsoft has launched a TV and print campaign, created by Wunderman, promoting the privacy features of Internet Explorer. The TV spot gives examples of situations where people would want to share information, but shows extraneous information they may want to keep private such as a parent wanting...
Acer has launched an online spot featuring the DJ Ti sto. The three-minute film, created by Mother, broke last week on YouTube and promotes the brand s Aspire P3 Ultrabook. The protagonist in the ad is Ti sto s assistant, Vernon, who uses his Acer computer to organise his boss diary and also to explore...
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