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Radio industry launches 'Let It Live' digital radio campaign

The radio industry is to launch the first wave of its £10m campaign to promote all forms of digital radio tomorrow (3 December) in a strategic marketing shift away from concentrating purely on DAB sets ahead of Christmas.

Private Hear ads for review October 2011

Here are the ads reviewed for October 2011 - scripts, credits and the ads themselves.

Fire Kills by RKCR/Y&R tops RAB rankings

An ad for the Government's fire-awareness campaign by Rainey Kelly Campbell Roalfe /Y&R ranked as the most creative ad tested by the Radio Advertising Bureau in the first three months of this year.

St John Ambulance shocks with heart attack ads

St John Ambulance has brought out a shocking radio ad campaign to encourage listeners to learn first aid.

Age UK calls on presenter Sian Lloyd for cold warning

Age UK, the charity formed by the merger of Age Concern and Help the Aged, is launching a radio ad featuring weather presenter Sian Lloyd.


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