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Fewer than half of agencies believe that client briefs are well articulated and that the marketers' requirements are clear during a pitch.
Increasing numbers of brand marketers are being tempted by life in adland and are making the switch in careers. We asked four senior marketers who have already made the leap if they missed life as the client.
Nicola Mendelsohn, the executive chairman of Karmarama, has been appointed vice-president of Facebook across Europe, Central and Eastern Europe, the Middle East, Africa and Russia, replacing Joanna Shields.
Twitter has signed its biggest advertising deal to date with an agreement with Starcom MediaVest Group, which is reported to be worth hundreds of million of dollars.
Some of the UK's leading marketers have joined together to form the IPA's new Client Council, with a drive to help the ad industry adapt to a new era of commercial creativity.
ASOS, British Gas, O2-owner Telefonica and Unilever lead the nominations for this year's Marketing Society Awards for Excellence.
Reports of the death of the written word in marketing have been exaggerated: in fact, wordcraft has never been more important to brand communications.
The mouthpiece of the Left has kept up with the times via redesigns and a bold approach to digital delivery.
Brands need to make the most of the online video challenge and re-evaluate consumer relationships if they are to succeed with their TV and video advertising, according to Google's UK and Ireland MD Dan Cobley.
Morrisons has formed an in-house digital agency, M Digital, to develop its eagerly awaited ecommerce site.
