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5 Gum "taste intense" by Billington Cartmell

The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint...

On the creative floor: Mcgarrybowen New York

The agency took a gamble by choosing a building full of empty storage docks and suspicious squatters in 2004, but Gordon Bowen was sold the moment he saw the view through the pane glass windows.

Volkswagen "see film differently" by DDB UK

Volkswagen has launched a poster campaign to promote its long-running partnership with independent cinemas. The work, by Adam Eve/DDB with illustrations by Noma Bar, features images based on Jaws , Taxi Driver and The Silence Of The Lambs . Each poster includes the strapline "See film differently"...

Marks & Spencer "perfectly" by RKCR/Y&R

Marks Spencer is launching its first seasonal outdoor brand campaign for three years. The ads, created by Rainey Kelly Campbell Roalfe/Y R, feature images shot by the fashion photographer Andreas Sj din and aim to demonstrate the "craftsmanship and innovation" of the retailer s products. The six executions,...

On the creative floor: Mother New York

The warehouse space, with its mismatched couches and waffles on the counter, helps foster collaboration. Or at least that's what the Swedes tell Paul Malmstrom.

The need for speed

Agencies should view the 'always-on' world as a chance to showcase great copy, sharp wits and irreverent ideas, James Kirkham believes.

Green & Black's "this is not a chocolate bar" by Mother

Mother has created its first advertising campaign for Green Black s since picking up the business last year. The print and outdoor activity gives the different flavours unique personalities. Each execution features the headline: "This is not a chocolate bar." The Butterscotch bar is pictured lying...

The Sunday Times "fashion royalty" by Grey London

The Sunday Times has launched a print, outdoor and digital campaign to promote Style magazine s Best Dressed List. The activity, created by Grey London, "crowns" fashion royalty including the celebrities Victoria Beckham, as Queen Victoria, Tinie Tempah, as King Louis XVI, and Kate Moss, as Queen Elizabeth...

Virgin Trains "fly Virgin Trains" by Elvis Communications

Virgin Trains is launching a 7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love Dust...

Outdoor Hall of Fame's new inductees

You voted in 2011 for the best ads to have ever appeared on UK streets at outdoorhalloffame.co.uk. Here are the 14 campaigns you determined should be next to join that prestigious roll-call.

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