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Warrior Sports appoints JWT Team Detroit

03 Dec 2008 | by Staff

NEW YORK - Sportswear brand Warrior Sports has named JWT Team Detroit as its agency of record for international creative, digital and media duties.

Zavvi pushes its bookselling credentials for Christmas

14 Nov 2008 | by Staff

LONDON - Zavvi, the high-street retailer, is promoting its range of books this Christmas with a cover wrap to appear in The Independent this weekend.

Tesco signs new contract with Initiative

04 Nov 2008 | by Anne Cassidy

Tesco has reappointed its incumbent media agency, Initiative, despite reports that the retailer was set to review the £80 million business.

Carbon offsetting loyalty scheme hits out at new rival

27 Oct 2008 | by Joe Thomas

LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.

Royal Mail's half-year profits double despite fall in postal volumes

24 Oct 2008 | by Ben Bold

LONDON - Royal Mail's mail volumes fell 4% in the six months to the end of September, as the advertising downturn hit direct mail volumes and businesses cut costs by switching to other communications such as email and online.

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

LONDON - It has taken years, but direct marketers seem to be getting the message about the need to target consumers accurately. The number of mailings that were disposed of unopened in the past 12 months was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen...

Boots names shortlist for £45m media account

13 Aug 2008 | by Alison Donnelly

LONDON - Boots has shortlisted four agencies as part of the review process of its £45m media planning and buying account.

Boots seeks agency for loyalty card work

12 Aug 2008 | by Ed Kemp

LONDON - Boots has kicked off a search for a marketing agency to bolster the CRM activity for its Advantage Card.

Marks & Spencer turns to Incentivated for mobile activity

07 Aug 2008 | by Daniel Farey-Jones

LONDON - Marks & Spencer has employed mobile marketing agency Incentivated to add a response and voucher element to its 'Back to School' ad campaign.

Boots reviews CRM account for Advantage Card

06 Aug 2008 | by Ed Kemp

LONDON - Boots has kicked of a search for a marketing services agency to boost its CRM activity around its Advantage Card.

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