Optician hands its £6.2m brief to BLM
11 Dec 2007
LONDON – BLM has picked up the £6.2m media planning and buying account for high-street optician Dollond & Aitchison, previously handled by Publicis agency Starcom.
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AMV BBDO top agency in Marketing's Adwatch of the Year 2007
18 Dec 2007 | by Bill Britt
LONDON - Commercials created by AMV BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2007 more often than any other agency, closely followed by M&C Saatchi. Work for clients such as Sainsbury's and Homebase helped put AMV BBDO at the top, while M&C Saatchi scored highly with...
Dollond & Aitchison hands £6m media account to BLM
10 Dec 2007 | by Daniel Farey-Jones
LONDON - High-street optician Dollond & Aitchison has appointed BLM to handle its £6m media planning and buying account, currently handled by Publicis-owned agency Starcom.
LMG sells Nectar to Canadian company for £368m
04 Dec 2007 | by Alex Donohue
LONDON - Loyalty Management Group has sold the loyalty card programme Nectar to Canadian rival Aeroplan for a reported £368m, with founder Sir Keith Mills receiving £160m.
Loyalty association set to raise redemption standards
28 Nov 2007 | by Alex Donohue
LONDON - Three major UK-based online loyalty scheme operators have formed the sector's first industry association in an attempt to raise standards.
Huggies creates web viral for toddler nappies promotion
23 Nov 2007 | by Alex Donohue
LONDON - Nappies brand Huggies has created a viral web video where parents can make their son or daughter star in an interactive Western, sci-fi or fantasy movie.
Webloyalty appoints Stillwell to lead customer services
20 Nov 2007 | by Alex Donohue
LONDON - Online marketing company Webloyalty has appointed Kevin Stillwell, the former head of customer service operations at DMX Music/Mood Media, as its new head of customer services.
Co-op plots direct push to back merged entity
20 Nov 2007 | by Jemima Bokaie
LONDON - The Co-operative Group has outlined a two-year marketing strategy following its merger with United Co-operatives in July.
Network Rail appoints Communique 360 for retail drive
19 Nov 2007 | by Alex Donohue
LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.
WH Smith to unveil bumper Christmas catalogue
06 Nov 2007 | by Alex Donohue
LONDON - WH Smith is to unveil its Loewy created and designed Christmas catalogue, which will contain twice the number of pages as last year's edition, according to the high street retailer.
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