Holland & Barrett drops Gethin Jones in new 'happiness' focus
27 Nov 2012 | by Matthew Chapman
Holland & Barrett is planning a £9m brand-building campaign for the New Year as part of its fresh 'In pursuit of health and happiness' positioning.
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Morrisons creates in-house digital 'agency' to handle ecommerce launch
15 Jan 2013 | by Matthew Chapman
Morrisons has formed an in-house digital agency, M Digital, to develop its eagerly awaited ecommerce site.
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
The DIY creative brands
20 Jan 2012 | by Adam Woods
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a wide range of sectors. How does this work, and how effective can the results be, asks Adam Woods.
TV art critic to chair Marketing Design Awards judging
30 Aug 2011 | by Staff
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year's Marketing Design Awards, hosted by Marketing magazine.
Simon Clift's Cannes Lions Festival 2011 diary: 'Are clients ruining the party or giving Cannes a reason for existing?'
08 Jul 2011 | by Simon Clift
The former global chief marketing officer at Unilever, a Cannes festival regular, casts a sceptical eye on last month's celebrity-laden event and its client and agency attendees.
Everything Everywhere trial Orange-T-Mobile co-branded stores
14 Oct 2010 | by Ben Bold
Everything Everywhere, the company formed by the merger of Orange and T-Mobile, is to revamp six of its single-branded stores as dual-branded shops in the run up to Christmas.
Yves Saint Laurent in street marketing push
15 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
Fashion brand Yves Saint Laurent is to distribute a preview of its new autumn/winter collection on the streets of London this weekend.
Ikea revamps strategy in loyalty focus
20 Jul 2010 | by Joe Thomas
Ikea UK and Ireland is set to overhaul its consumer-loyalty scheme, as part of a rethink of its below-the-line marketing strategy.
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