EA seeks agency to handle Fifa global advertising brief
18 Nov 2010 | by Anne Cassidy
Electronic Arts is reviewing the global advertising account for the next instalment in its Fifa series of video games, Fifa 12.
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Miniclip to move ad sales to SunChaser
21 Dec 2010 | by Daniel Farey-Jones
Casual games website Miniclip is to move its UK advertising sales account from Microsoft to online sales house SunChaser after a pitch.
Glue Isobar lands Codemasters task
16 Sep 2010 | by Maisie McCabe
The software company Codemasters has appointed glue Isobar as the lead agency for the £10m global launch of its new action sports racing game DiRT 3 following a competitive pitch against one undisclosed agency.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
The Social Experience Economy
25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk
Social technologies will give brands unprecedented access to groups of connected web users
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
There are growing opportunities to link physical interactive experiences with mobile networks
I've Got A Brand New Combine Harvester
25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett
Clients need agencies that can see the broadest answers to problems
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
Potentially, it's good to be 'lighting many small fires' but at the same time, a brand can benefit from being properly defined by a single big idea
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit at the heart of our digital future
Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available to all in one location. If only such a place existed
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