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Coca-Cola was one of the London 2012 Olympic Torch Relay's three partners. Through its sponsorship, Coca-Cola was able to choose several people to be torchbearers. As the only sponsor with the rights to bring live music to the Olympic Torch Relay, it was also allowed to host free concerts along the...
Red Tractor Assured Food Standards, a quality-food assurance mark, wanted to raise awareness around Red Tractor-endorsed farmers and their involvement in LOCOG's 'Food Vision' for the 2012 Olympic and Paralympic Games.
Pimm's wanted to strengthen its position in the face of increasing competition in the summer drinks market.
McCain called in Nexus Communications to handle a campaign for the launch of the food firm's Ready-Baked Jackets range - a frozen jacket potato that the firm claims tastes as if it has been baked in the oven but only takes five minutes to cook.
The Conseil Interprofessionnel du Vin de Bordeaux wanted to challenge the popular misconceptions that wine from Bordeaux is expensive and exclusively red. It called in broadcast specialist Markettiers4dc and drinks PR specialist R&R Teamwork to launch a campaign.
Milk4childminders, a firm that delivers free milk to children who are in the care of registered childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations with its existing clients and attracting new customers.
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Jordans Cereals demands that its grain suppliers dedicate ten per cent of their farmland to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge' concept, which asked consumers to do the same in their gardens.
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.
The British Coffee Association (BCA) was becoming increasingly concerned about negative media reports about the health risks of coffee.
