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The agency that became a film studio

23 May 2013

Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.

How Adrià became the inspiration for creatives

15 Nov 2012

The answer to what an inventive organisation means no longer comes from CTOs. Amelia Torode meets el Bulli's head chef.

Jim and Gina Brockett suppliers of exotic animals, Brockett's Film Fauna

15 Nov 2012

Why The Brocketts supplied the alligator that appears in Johnny Fearless new ad for the launch of the Diageo drinks brand Jeremiah Weed (pictured, below). How They say: "We had some fun. Every time we move the alligator for a new take or re-adjustment, we have to secure its mouth for safety reasons....

The 'Olympics of advertising': How the brands at Cannes competed for our attention

27 Jun 2012 | by Noelle McElhatton

Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took to the global stage to preach their strategic gospel. A common theme was creativity and its positive impact on the bottom line.

Bollywood makes way for the reality of modern India

29 Mar 2012

Although it was shot on a crowded train, BMB's new ad for Cobra offers a fresh perspective on the country, its creator Julia Martens explains.

As UK clients slash budgets, agencies look East

06 Oct 2011 | by John Tylee

Chinese companies seeking a foothold on the international stage are a huge opportunity for UK agencies, John Tylee writes.

School Reports 2011: TBWA\London

05 Sep 2011 | by Staff

Few people argued when TBWA\London was given a score of "2" in last year's School Report. Even the agency itself struggled to award itself much higher. It was clear that huge changes were needed - and fast.

School Reports 2011: Vizeum

05 Sep 2011 | by Staff

Vizeum's quiet, but likeable, Grant Millar can be pleased with his team's performance after a very impressive year for Vizeum, which has firmly embedded itself in one of the more interesting places in media agency territory.

School Reports 2011: Saatchi & Saatchi

05 Sep 2011 | by Staff

Saatchi & Saatchi can take credit for creating one of the most talked-about ads of the year. And the spot didn't even air. The Flake ad, featuring an over-sexed devil and some excitable virgins, put the wind up Cadbury's owner, Kraft, so much that the agency lost the account (to sister shop Fallon)...

School Reports 2011: Wunderman

05 Sep 2011 | by Staff

In the past, Wunderman has enjoyed a high profile in the direct marketing industry - particularly for its creativity - but in 2010, it was more a case of the agency keeping its head down and quietly getting on with business.

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