08 May 2013
McDonald s has launched a campaign, by Leo Burnett, to promote its American-themed range of burgers. The promotion began on 1 May and will last five weeks. Each week, a TV spot will advertise a different burger that represents a specific US location. The TV activity be supported by national press executions....
23 Apr 2013
McDonald s has launched a TV campaign to remind people about its sausage-and-egg McMuffin. The spot, by Leo Burnett, shows a man travelling with his dog all the way from the Scottish Highlands to a McDonald s for breakfast. It ends with the strapline: "Worth getting up early for." The ad was written...
17 Apr 2013
| by James Swift
Deutsch LA has created a new TV spot for Taco Bell under the fast-food outlet's 'Live Mas' (live more) campaign.
04 Apr 2013
| by James Swift
Itsu, the Asian-inspired food chain founded by the entrepreneur Julian Metcalfe, is looking for a creative agency ahead of its first advertising and marketing campaign.
18 Mar 2013
McDonald s is launching the second part of its "family favourites" brand campaign with a 40-second TV spot. Created by Leo Burnett, the ad celebrates the excitement that the Happy Meal box brings to a child. It poses the question "What is it with kids and boxes?" and demonstrates that the Happy Meal...
06 Mar 2013
KFC has launched a 2.5 million TV ad campaign to promote the freshness of its chicken. The spot, created by Bartle Bogle Hegarty, shows the process of buying, preparing, cooking and serving chicken at the fast-food company. The ad will also run on KFC s website and be supported online by sponsored...
04 Mar 2013
| by Louise Ridley
Pizza Hut Delivery's first work for its integrated "hut it" campaign by McCann Manchester launches today on TV to push the brand's half-price promotion.
06 Feb 2013
McDonald s has launched a spot that tells the story of a young boy dealing with the fact that his mum s new boyfriend, Dave, has just moved into their home. The boy is initially unresponsive to Dave s attempts at establishing a relationship, until a trip to McDonald s reveal they have some things in...
17 Jan 2013
McDonald s has launched an animated campaign for Chicken McBites created by Leo Burnett. In the work, the product is depicted as a meteor landing in a tiny world and is worshipped by its inhabitants. The animation turns out to be a doodle drawn by a McDonald s customer eating the bites. The campaign...
03 Dec 2012
| by Matthew Chapman
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.