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Carbon offsetting loyalty scheme hits out at new rival

27 Oct 2008 | by Joe Thomas

LONDON - CarbonCreditz, a green loyalty scheme backed by Tesco, Marks & Spencer and ASDA, which launched last week as a way of letting consumers invest in carbon offsetting projects has been criticised by a competitor, Green Rewards.

Kickers calls comms planning review

16 Oct 2008 | by Anne Cassidy

LONDON - The shoe brand Kickers is reviewing its communications planning business, held by Naked Communications.

Top 10 tips to maximise the efficiency of marketing spend in a downturn

27 Aug 2008 | by Jane Simms

LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.

Marks & Spencer turns to Incentivated for mobile activity

07 Aug 2008 | by Daniel Farey-Jones

LONDON - Marks & Spencer has employed mobile marketing agency Incentivated to add a response and voucher element to its 'Back to School' ad campaign.

Hugo Boss awards £35m global media account to MPGI

06 Aug 2008 | by Alison Donnelly

LONDON - German fashion company Hugo Boss has appointed Media Planning Group International (MPGI) to its £35m global media planning and buying business.

MindShare promotes Chadwick to head Nike globally

30 Jul 2008 | by Ben Bold

LONDON - MindShare Worldwide has appointed Jonathan Chadwick to head its international Nike account, moving him over from his role as managing partner across central Europe and Russia.

MPG wins Gola media account

25 Mar 2008 | by Daniel Farey-Jones

LONDON - Media Planning Group has won the media planning and buying business for sportswear brand Gola's classic shoe range.

Marks & Spencer holds direct review

10 Mar 2008 | by Ed Kemp

LONDON - Marks & Spencer has kicked off a review of its direct to customer communications business.

Hugo Boss in £40m global media pitch

06 Mar 2008 | by Ian Darby

LONDON - Hugo Boss, the German fashion brand, is conducting a review of its estimated £40 million global media planning and buying business.

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