Project D London, the fashion brand from pop singer Dannii Minogue and designer Tabitha Somerset-Webb, has updated its brand identity.
Winning awards wasn't the only game in town at the Cannes Lions Festival last week, as brands took to the global stage to preach their strategic gospel. A common theme was creativity and its positive impact on the bottom line.
McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
30 Aug 2011
| by Staff
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year's Marketing Design Awards, hosted by Marketing magazine.
08 Jul 2011
| by Noelle McElhatton
The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year. Noelle McElhatton talks to brand delegates to discover why they attended the seven-day event and what they got out of it
15 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
Fashion brand Yves Saint Laurent is to distribute a preview of its new autumn/winter collection on the streets of London this weekend.
LONDON - Wrangler is stepping up its digital marketing presence in an effort to better connect with the online fashion community.
LONDON - Philips is continuing its trend of new product development through the launch of a hair removal device - following on from sex toys and high-end kitchen appliances.
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.