MindShare expected to scoop LG media account
06 Dec 2007 | by Jacquie Bowser
LONDON - LG Electronics is expected to hand its $350m (£175m) worldwide media planning and buying account to WPP Group's MindShare.
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Weight Watchers hands £10m media account to OMD
21 Dec 2007 | by Daniel Farey-Jones
LONDON - Weight Watchers has awarded its £10m UK media planning and buying account to OMD, after a four-way pitch.
LG in hunt for global digital and media networks
05 Dec 2007 | by Darren Davidson
LONDON - LG Electronics has kicked off a search for its first worldwide media agency network and first global digital marketing partner.
Car marques in customer push
27 Nov 2007 | by Ed Kemp
LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer retention and acquisition marketing briefs.
Sony Bravia plots experiential tour
20 Nov 2007 | by Ed Kemp
LONDON - Sony is to support its Bravia range of TVs with experiential activity based on its 'Playdoh Bunnies' TV ad.
Network Rail appoints Communique 360 for retail drive
19 Nov 2007 | by Alex Donohue
LONDON - Network Rail is to roll out an integrated campaign, created by Communique 360, to encourage travellers to use shops and services across the rail company's UK stations.
Starcom set to take $600m Samsung global media
08 Nov 2007 | by Joe Lepper
LONDON - Samsung, the electrical goods and mobile phone manufacturer, is understood to have handed its $600m (£285m) global media buying account to Publicis Groupe-owned Starcom, following a head-to-head pitch against incumbent WPP Group's MindShare.
VW aims Jetta work at golfers
06 Nov 2007 | by Ed Kemp
LONDON - Volkswagen is promoting its Jetta compact saloon through a direct campaign. The activity, created by Proximity London, focuses on the Jetta's boot space, which Volkswagen claims is the ideal size for golfers' needs.
Virgin Media appoints MG OMD to £12m digital media account
22 Oct 2007 | by Daniel Farey-Jones
LONDON - Virgin Media is believed to have awarded its £12m digital media planning and buying account to Manning Gottlieb OMD, as it consolidates its entire account with the agency.
Kia reviews global media account
18 Oct 2007 | by Ian Darby
LONDON - The Kia Motor Corporation has called a pitch for its multimillion-pound global media planning and buying account.
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