School Reports 2011: Tullo Marshall Warren
05 Sep 2011 | by Staff
Tullo Marshall Warren spent most of 2009 reshaping its offering, and entered 2010 with a new positioning and a renewed sense of confidence.
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Robert Allsop - costume designer, Robert Allsop & Associates
08 Nov 2012
Why Allsop created the giant toy costumes for Ikea s "Playin With My Friends" spot by Mother. How Allsop says: "As ever, the biggest challenge was the timeframe. With specialist costumes, nothing can be hired, so everything has to be purpose-built. Also, there was no time to design a mechanism...
School Reports 2011: MEC UK
05 Sep 2011 | by Staff
MEC started 2010 on a high after its stellar performance the year before when it scooped the £80 million Lloyds consolidated media account and was the first media agency to be named the IPA's Effectiveness Company of the Year. This momentum continued through 2010 when it snared a second IPA Effectiveness...
School Reports 2011: Mother London
05 Sep 2011 | by Staff
Mother's 2010 was characterised by a storming new-business performance and creative that continued to lead the market. After winning Campaign's Agency of the Decade title in 2009, it came a close second in the running for Agency of the Year last year. Mother, an agency that set out to break all the...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing, PR and digital meet.
Is there always fair play on the pitch?
23 Mar 2011 | by Rachel Barnes
ISBA and the IPA have proposed six principles to which clients and agencies should adhere throughout the pitching process. But will they stamp out bad behaviour, ask Rachel Barnes and Noelle McElhatton.
Media: Double Standards - A rock 'n' roll business with plenty of feedback
09 Jul 2010 | by Staff
The impact of digital is changing music media planning, ESP's Steve Chapman and MediaCom's Chris Binns say.
Close-Up: Bringing a touch of colour to the world
11 Jun 2010
The people behind Euro RSCG's 'Let's colour' campaign for Dulux explain how it was done.
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