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Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge

06 Nov 2012 | by Noelle McElhatton

First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marketing (Marketing, 25 October 2011). Now Diageo is making a similar challenge to its creative agencies

Winning brands at Cannes: your one-stop guide to the gongs

27 Jun 2012 | by Staff

Marketing has crunched the numbers and brought together the ultimate ranking of which brands stole the show at the Cannes Lion Festival of Creativity 2012.

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

McDonald's secured the prestigious Grand Prix at the 2012 Marketing Society Awards for Excellence, held on Monday, for the role marketing has played in overhauling its UK business since 2006.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge. Moreover, as London 2012 and the Diamond Jubilee draw close, it's a prime time for brands to celebrate British design.

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on...

Sony UK hires Cake to add focus to social media offering

11 Oct 2011 | by Matthew Chapman

Sony UK is consolidating its social media efforts by appointing Cake, as it moves to emulate brands with more social media presence, including Coca-Cola, Nike and Adidas.

TV art critic to chair Marketing Design Awards judging

30 Aug 2011 | by Staff

Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year's Marketing Design Awards, hosted by Marketing magazine.

Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

Noelle McElhatton and Gemma Charles report from the inaugural Brand Republic Forum, where marketing, PR and digital meet.

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