Dove 'makeover activaion' by Ogilvy & Mather UK
23 May 2012
A new social media advertising campaign for Dove aims to give women the chance fight back against ads about muffin tops and belly bulges, and embrace positive beauty messaging.
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Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.
Troubled drugs giant AstraZeneca calls in dual agency support
15 May 2012 | by Hannah Crown and John Owens
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop of job cuts and plunging share prices.
Playboy 'press to play' by DDB Paris
10 May 2012 | by Staff
DDB Paris has launched its first global film for Playboy Fragrances. The film was directed by the Perlorian Brothers.
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Corsodyl 'ignore' by Grey London
09 May 2012
Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum health.
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio of DIY products.
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
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