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Starcom appoints Benoit to head Procter & Gamble account

07 Mar 2011 | by Mark Banham

Starcom MediaVest (SMG) has appointed Geraud Benoit as operations director on the agency's Procter & Gamble account.

Clients do not see growth potential in Western Europe, admits Sorrell

02 Jul 2010 | by Mark Banham

Sir Martin Sorrell has stated that clients in Western Europe are "focused on cost containment for long periods of time" because they don't see the "growth potential in the region."

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