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Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm, snatching the business from incumbent ZenithOptimedia in a competitive review that also included MPG Media Contacts.
Justin Tindall, group executive creative director, Leo Burnett London reveals the three ad campaigns he admires but had nothing to do with.
Doritos is putting a Christmas twist on its "for fun add a little Mexican" campaign by Abbott Mead Vickers BBDO. The Doritos mariachi band performs East 17 s Christmas hit Stay Another Day with the group s Tony Mortimer. The spot is supported by experiential, PR and social media work. It was written...
Absolut has appointed Sid Lee to its global advertising business after a pitch, in a move which threatens TBWA's 30-plus-year relationship with the brand.
KFC is launching a commercial as part of a 4 million TV campaign to promote Krushems, its range of creamy drinks mixed with confectionery. The 60-second spot for Mint Aero Krushems, which launched this week, was choreographed by the Austrian artist Willi Dorner and features acrobats from South Africa...
Are you sure you managed to keep track of all the key industry developments last week? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week PRWeek and The Wall.
Former Sony marketer Ben Moore joins creative agency Anomaly while Molson Coors' managing director of brands Chris McDonough is set to exit, in this week's round-up of people moves across advertising, marketing and media.
Musgrave Group is looking for an ad agency to handle its Budgens and Londis brands.
Drinkaware, the alcohol education organisation, is looking for an agency to handle its advertising business.
Heineken International is holding a global pitch to find an agency to create a new digital platform for its flagship beer brand.
