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What 25 years in the business has taught us

Both TMW and TCA reached their quarter-of-a-century this year. The shops' founders share ten important lessons

Why are adland staff levels booming?

The IPA has found that, despite the economic climate, agency numbers have spiked. By John Tylee

Rich Dee, creative technologist, Work Club

WHY Dee worked on the creation of what the agency claims to be the world s first digital bottle top as part of a campaign (pictured, above) for Strongbow Gold. Opening a digitally enhanced bottle of the drink triggers unexpected events to mark the beginning of the night, such as switching on a jukebox....

Independent agencies' growth bears fruit

A surge in income over the past year has produced a rise in profits for adland's best-run 'Private Plums', but the benefit to the industry of private-equity investment remains unclear, Bob Willott writes

An adlander's guide to Christmas advertising

The ad industry's annual creative arms race to 'own' Christmas has started. Sit back, grab an eggnog and relax as Gerry Moira, Jonathan Burley and Ben Middleton take you through a history of Yuletide campaigns

Cruickshank's no-nonsense style comes to Wunderman

Mel Cruickshank talks to Sara Kimberley about working with David Harris again and joining a network

Is the Clearcast/WPP backlash justified?

John Tylee asks, should agencies have concerns over the ad approval body's hiring of Hogarth?

Can Souter and Evans give TBWA back its mojo?

The newly installed management at the network's London branch acknowledge they have a challenge ahead. By John Tylee.

Are some client pitches best avoided?

Should agencies steer well clear of working with clients who are 'promiscuous', Ian Darby wonders

Jo Blankenburg composer

WHY Blankenburg composed Illumielle, which is used in the Debenhams Christmas TV ad (below) by JWT London. HOW He says: "It s really rewarding to see Illumielle provide the sonic canvas for such dreamy imagery. I ve always wanted to write a piece like this. I wanted it to be playful, sound contemporary...

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