Freeview, one of 18 Feet & Rising's founding clients, is parting company with the agency and holding a review of its advertising account.
04 Apr 2011
| by Andy Pearch, MediaSense
The media trading system in the US is already welcoming "real-time bidding" through digital demand and supply-side platforms. Andy Pearch, director and founder of media advisory company MediaSense, tracks an initiative that is set to reshape the way media agencies do business.
EasyJet is set to appoint Icon, part of the Chime Communications Group that also owns VCCP and Stephens Francis Whitson, to its £20 million pan-European advertising account.
Vertu, the luxury mobile handset brand owned by Nokia, has appointed M&C Saatchi to handle a global advertising project.
Ben Langdon, chief executive and founder of Digital Marketing Group (DMG), has resigned and the company is looking for a new chief executive.