I Spy, the digital marketing agency, has recruited Nishma Robb to the newly created role of business development director.
Leo Burnett, Bartle Bogle Hegarty (BBH), MEC and Engine have all made it into this year's Sunday Times Top 100 Best Companies To Work For list, due to be published on Sunday (6 March).
Vodafone is looking outside its roster of WPP agencies by crowdsourcing a global brief, in a bid to boost the public appeal of its sponsorship deal with the McLaren Mercedes Formula 1 Racing team.
The Advertising Standards Authority will extend its remit to cover marketing claims made on company websites and in other non-paid digital space from tomorrow.
MRM London has appointed Ogilvy Group's managing director on its Vodafone global account, Richard Barker, as client services director.
Attention spans are shrinking. As millions of websites soon become billions, it becomes more and more difficult to hold the interests of online shoppers. Increasing competition has resulted in consumers visiting multiple sites before purchasing, not because the initial product was inferior, but because...
Once, marketing was confined to a few well understood vehicles, such as advertising, direct mail and public relations, where creativity was key. But this universe where marketing was considered more of an art than a science is long gone, giving way to a permanently changed landscape of incredible complexity.
Interpublic has put the recession firmly behind it after nearly doubling its net income in 2010 to $281.2m (£174.8m) from $143.4m in 2009, according to the company's end of year financial figures.
Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative, when unveiling WPP's first global campaign for the automotive giant Ford yesterday.
TBWA enters the creative league at second place after scoring the account for Muller.
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