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Think BR: 'Tis the season to obsess about trends

While trends are everywhere at this time of year, what we really need is a new action standard for insight, writes Richard Huntington, director of strategy, Saatchi & Saatchi.

Trading places: this week's people moves

Partners Andrews Aldridge co-founder Phil Andrews leaves, while Costa Coffee's marketing director Jim Slater is promoted, all in BR's round-up of this week's people moves in advertising, marketing and media.

Appointment to View: behind the scenes of the M&S Christmas ad

With girl band Little Mix taking 'The X Factor' winners' crown, we take a look behind the scenes of Marks and Spencer's Christmas ad featuring the final contestants.

Appointment to View: Behind the scenes of the Morrisons Christmas ad

Morrisons' Christmas ad by DLKW features Freddie Flintoff and Sir Bruce Forsyth and is set in a fantasy Christmas market. We take a look behind the scenes.

Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission

There is a lot the advertising industry can learn from the innovative companies in Sillicon Valley. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development director & partner, Addiction Worldwide.

Indicia lands DMA Grand Prix

Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.

Appointment to view: Cartier collaborates with musicians for short film trilogy

Cartier has released the first short film in a trilogy produced in collaboration with musicians and directors. We take a look at how the film was put together with creative agency The Hours and French band Air.

Think BR: What's the point of an earnout if the economic gloom persists?

Who, other than the owners of a company in distress, will want to sell their business under an earnout deal if the upside is so uncertain, asks Bob Willott.

Trading places: this week's people moves

A busy week across the board with top execs switching places, from Google to Twitter, Gu to KFC, P&G to Kellogg's and Digitas to Time Inc, in BR's round-up of this week's people moves in advertising, marketing and media.

Appointment to View: Nissan spoofs the spoof

You can't believe everything you see in Nissan's latest effects-laden Qashqai campaign, created by TBWA\G1. A 'behind the scenes' clip of the ad in production proves no different.

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