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O2 reviews £100m media across Europe

31 Mar 2010 | by Anne Cassidy

LONDON - Telefonica, the Spanish telecoms giant, is reviewing its estimated £100m media planning and buying account for its O2 brand across Europe with a view to consolidating the business.

BMW picks Engine for consolidated UK creative accounts

31 Mar 2010 | by Staff

LONDON - BMW has retained WCRS to its £16 million advertising account and appointed Partners Andrews Aldridge, also part of Engine, to its direct marketing business.

KFC ties up with 4Music to support Krushems rollout

31 Mar 2010 | by Joe Thomas

LONDON - KFC has ventured into branded content for the first time through a year-long partnership with music TV broadcaster 4Music.

Freeview 'HD goes Freeview' by 18 Feet & Rising

31 Mar 2010

Freeview has launched a campaign to promote its HD channel with the strapline 'It feels good to Freeview'.

Breakthrough Breast Cancer 'fashion targets breast cancer' by CMW

31 Mar 2010

Kylie Minogue, Sienna Miller and Claudia Schiffer are fronting a campaign for charity Breakthrough Breast Cancer through a series of images shot by photographer Mario Testino.

Online display ads fall for the first time in nine years

31 Mar 2010 | by Sara Kimberley and Arif Durrani

LONDON - Annual like-for-like spend on online display advertising dropped 4.4% in 2009, its first year-on-year fall since the post dotcom boom of 2001.

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

With digital work now accounting for more than half of many agencies' business, the direct marketing and sales promotion industries have reached a turning point

Social media shapes first digital election

29 Mar 2010 | by Stephen Armstrong

Social media has given voters more power to influence politicians' messages than ever before - creating a headache for the creative and media agencies working on the election campaigns. Stephen Armstrong reports

Media Bitch's Diary 26 March

26 Mar 2010 | by Harriet Dennys

Clear Channel's Rob Atkinson has a brief encounter with royalty, Nick Theakston sees double at GroupM, Peter Mandelson has a point, and the humble Walkabout becomes the new Soho House...

Harry Redknapp joins TalkSport's World Cup squad

26 Mar 2010 | by Maisie McCabe

LONDON - Tottenham Hotspur manager Harry Redknapp is to join UTV's national radio station TalkSport, as part of its on-air team for the 2010 FIFA World Cup in South Africa.

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