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Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known for leading Barack Obama's digital campaign in the last US presidential elections.
WPP agencies Ogilvy & Mather and JWT are launching a joint venture with its activation and retail units OgilvyAction and Malone Advertising to create one of the biggest end-to-end shopper marketing and experiential agencies of its type.
TBWA\London executive creative officer Mark Hunter is leaving the agency and the UK to take up the same role at Lowe & Partners-owned Deutsch in Los Angeles.
East Coast Trains is set to appoint Abbott Mead Vickers BBDO (AMV) to handle its advertising account following a competitive pitch against Dentsu and The Red Brick Road.
Proximity has won the £50m Lloyds TSB direct marketing account, putting an end to its three year relationship with Rapier.
PARIS - Publicis Groupe, parent company of Saatchi & Saatchi and Starcom MediaVest, has acquired a healthcare communications agency founded by Francois Sarkozy, the younger brother of the French president, Nicolas.
It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World Federation of Advertisers.
WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk through its advertising agency network Grey, for an undisclosed sum.
Proximity's executive creative director Duncan Gray is leaving the agency to set up a new offering backed by Direct Marketing Group (DMG).
Nick Blunden, chief executive of Profero, is leaving the agency to take up the role of managing director and publisher of The Economist online.
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