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It's time to stop being negative about advertising procurement. Research proves that it can help agencies become more efficient, writes Steve Lightfoot, communication procurement manager at the World Federation of Advertisers.
People are the marcoms sector's only significant asset and acquisitive companies must make sure incentive schemes don't create handcuffs when magnets are needed, writes Bob Willott.
With their increasing importance and complexity, brands need trusted advisors to capitalise on 'local' sales channels, writes Duncan Ogle-Skan, digital director at EMO.
Mentoring is a vital way for the ad industry to ensure its people can fulfill their potential, writes Zoe Osmond, chief executive of the National Advertising Benevolent Society (Nabs).
While not quite requiring us to muster all of the judgment of Solomon in deciding which media agencies were worthy of being shortlisted for this year's Campaign Media Agency of the Year, what has been interesting in the judging process has been trying to determine how much influence any agency has had...
Bono, Doherty and how Froggy's ruined career explains why social isn't always the best option, writes Dave Bedwood, creative partner at Lean Mean Fighting Machine.
Recent financial results from the big five marketing groups reinforce the latest industry forecasts, and even if times do get tougher, there will be still be opportunities to grasp, writes Bob Willott, editor of Marketing Services Financial Intelligence.
It's paradoxical that media agencies, which have built their business on the successful nurturing of their clients' brands through effective communications planning, seem singularly incapable of understanding, let alone managing, their own brands.
The holder of the purse strings to one of the UK's biggest press budgets, MediaCom's Claudine Collins, offers her expert opinion on Independent sibling i, giving a press buyers view of the new paper.
I've written often of the convergence of skillsets between former digital and traditional agencies, but have paid less attention to our brethren in media agencies.
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