LONDON - Vodafone has appointed Omnicom's OMD to handle its £800 million global media planning and buying business in more than 20 markets after a final shoot out against WPP's Team Vodafone and Aegis Media's Carat.
LONDON - Aegis Group, the multinational marketing and research group, has posted an 86% slump in pre-tax profit for the first half of the year and has admitted the overall market decline has been "greater than expected".
LONDON - Aegis, the global media and market research group, has reported an 86% drop in first half pre-tax profits to £6.6m despite growing revenues by 4.8%.
The end of Big Brother and thelondonpaper, WPP's results, a major new contract for Five and a new digital division at IPC are up for discussion in the Media Week podcast with Media Week's Steve Barrett and Tristan O'Carroll.
Oscar-winning actor among celebrities generating positive response to broadcaster's latest TV campaign
Tina Finch is marketing director for Bauer Radio London.
LONDON - WPP's UK revenue fell 5.3% year on year in the first six months of 2009, although this was better than its North American and continental European operations.
Tim Baker is general manager of Initiative in Dubai.
It's August, it's been sunny on at least two days in the last week and the media world is strangely empty.
Challenge - After a solid launch in 2008, Nina faced a difficult consolidation year. With no new news, creative or celebrity endorsement, we had to restoke the flames of interest in a hyper-competitive fragrance market. A great brand proposition rooted in a world of fantasy and romance was our greatest...
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