HSBC banks on the local touch
30 Jun 2009 | by Richard Wood
High-street institution outscores rivals as its latest campaign stresses importance of local experts
Challenge: World Vision was entering a relaunch phase with a new creative position and complementary media strategy.
High-street institution outscores rivals as its latest campaign stresses importance of local experts
Adam Nunn is account director for PHD in central and eastern Europe and is based in Budapest.
Thomas Adalbert is managing director of BeatThatQuote
Simon Stanforth is group research director at Starcom MediaVest Group
My career turning point was...when I left my job as strategy executive at GCap Media to develop Folder Media with former colleague Gregory Watson. At GWR and then GCap, I had a job I really enjoyed, getting to play with the best train set in radio. However, post-merger it was clear the focus would be...
LONDON - Penna, the human resources group, has acquired the assets of recruitment-focused communications agency Barkers in a cash deal worth £8.6m.
LONDON - Zurich, the financial services group, has confirmed it has awarded its estimated £100m global media account to WPP's Mindshare, ending a prolonged two-way battle against Aegis Media.
LONDON - Omnicom's PHD has regained The Economist's £3m media business, following a closed review process against specialist incumbent agencies TCS, Kinetic and Paul Gummer Associates.
LONDON - The British School of Motoring has appointed Equi=Media to handle its £1m integrated media buying account, after a competitive pitch.